We run your ads from trusted publisher handles like Men’s Journal, Reviewed and Girlboss, send that traffic to editorial content we write for you, and optimize the whole path to purchase.
Hair growth products for men are very much a one-size-fits-all approach. Even the red light hats…
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Brands growing with StackCommerce
We bridge the gap between branding and performance by using 3rd-party content and expert media buying to drive exceptional performance for brands.
We create ads that drive high-intent traffic from FB/IG, Google and Taboola, then keep optimizing both the campaigns and the articles behind them.
We write authentic, direct-response articles that build brand awareness and move down-funnel goals. Your story, told the way a trusted editor would tell it.
Ads served from a publisher’s handle earn attention and trust a brand account can’t. We pair each campaign with the publisher that fits your audience.
Where we fit in your funnel, our four-step process, Emerson AI, and the creative.
Explore →Full case studies from Nutrafol, Moonbrew and Zenni, with the creative that won.
See results →The brands we work best with, how to measure us, and answers to common questions.
Check fit →You bring the budget. We build the articles, the creative and the media plan, then optimize until the numbers work.
We add a trusted publisher’s voice and an article that answers questions before checkout. That extra step means customers arrive informed and ready to buy.
Your ad comes from a publisher handle, so shoppers see a recommendation, not a pitch.
Considered purchases need answers. Our content explains the product, handles objections and compares options.
Shoppers who read first tend to spend more and stick around longer. Zenni’s article readers had a 13% higher AOV.
Many readers convert later through your own ads and search. Judge us on blended results, not only our isolated number.
Your brand’s story in the publisher’s voice: educational, entertaining, and built to convert.
Scroll-stopping ad copy, statics, video and Performance UGC that doesn’t look like an ad.
Ads go live from owned and partner publisher handles across Meta, Google and Taboola.
Our AI engine tests content variants, shifts traffic to winners in real time, and heatmaps show what readers do.
Emerson is our proprietary optimization engine. It runs multiple versions of your article under a single URL, learns which one converts, and automatically shifts traffic to the winner in real time.
Ads and content are usually optimized in silos. Emerson matches each paid click to the content most likely to convert.
Instead of testing whole articles, Emerson isolates the intro, header image or section that is driving, or killing, performance.
Manual tests can take weeks per insight. Emerson runs experiments in parallel and reallocates traffic continuously.
Your brand’s story, told in the publisher’s voice. We match the format to the product, from first-person stories to head-to-head comparisons, then test our way to the winner.
Hover a card to scroll the article.
Audiences are tired of polished, “perfect life” influencer content. Performance UGC is imperfect, unfiltered and relatable. It looks like something you’d send to a friend.
We pioneered this approach because it cuts through and builds trust. For Nutrafol, UGC-style creative drove 86% of purchases and beat stock and GIF formats by a wide margin.
Three recent programs, three different playbooks, one goal: efficient customer acquisition.
We tested stock imagery, GIFs and curiosity-driven copy. UGC-style assets that looked like real customer content won across both core audiences, and skeptical copy that questioned the price point proved especially effective.
In a competitive wellness category, we tested skeptical reviews, real customer testimonials, listicles and head-to-head comparisons across dozens of creatives. “Vs.” content won, and kept winning across audiences and refresh cycles.
We measured both paths: view-through conversions from publisher-handle ads, and click-through conversions from readers who engaged with the article first. Together they made a full-funnel acquisition engine.
Key takeaway: view-through conversions drove the majority of purchase volume, while editorial converted more informed, higher-value customers.
Here’s who sees the strongest results, and how to measure the program so you see its full impact.
We set a realistic first-month target together, then optimize monthly.
Look at overall acquisition cost across channels, alongside our channel-level numbers.
Watch your own channels while we run. Readers often convert later through your ads and search.
Match attribution to your decision cycle, and count both click-through and view-through conversions.
Don’t see yours? Bring it to the call.
Whitelisting lets your ads run from a publisher’s social handle instead of your brand’s. Shoppers see a recommendation from a source they already trust, which lifts attention, credibility and conversion.
Not always, and that’s expected. We add credibility and education, so CPA can run higher than purely transactional channels, while AOV, LTV and customer quality tend to run higher too. We’ll agree on a target range tied to your breakeven.
We set a realistic first-month target, then test articles, creative and publishers and optimize every month from there.
No. We write the articles, build the ad copy and creative (including Performance UGC), place the content and run the media. You provide the budget and approvals.
All the major ones: Facebook and Instagram, Google and Taboola. We choose the mix based on your audience and goals.
Against your bottom-of-funnel goals: purchases and subscriptions. We track both click-through and view-through conversions, and share heatmaps and content reports so you can see what’s working.
Book a 30-minute call with our team. We’ll walk through which publishers and article angles fit your brand.
